Carlakay / Case study
Built around their reality.
Connecting conversations to sales with Carlakay.
From the first message to purchase: a dashboard to track conversions and understand which content generates sales.
Illustrative results — pending validation
- +25%
- Message-to-purchase conversions
- 12 hrs
- Saved per month on reporting
- −30%
- AI cost per sale
- 3×
- Faster identification of top-performing content
01The context
The starting point
Reach alone does not explain what leads to a purchase. The need was to connect published content, conversations and sales to see where prospects move forward in the journey and where they drop off.
02Our approach
The solution
Bule designed a dashboard that shows each stage from the first message to purchase. It brings together revenue by post and keyword alongside AI costs, so sales performance and spending can be reviewed in one place.
Inside the solution
- Conversion funnel
- Revenue by content
- AI cost tracking
03The benefits
What changes
This overview helps identify where prospects drop off and which content is associated with sales. It provides concrete comparisons to inform future content and assess AI costs alongside the revenue generated.
